When it comes to business, the most vital relationship is shared between consumers and marketing. It is important to know how exactly one is influenced or affected by the other. All the companies select a marketing team to approach the consumers with their special products and the promotion is not over with the supply of the products and continues till the consumer feedback also. The marketing team is responsible for understanding the consumer demand and their psychology before deciding the production and the supply. With the modern development and transformation, marketing is also showing interest in the environment friendly initiatives that the Companies are switching to.